Abstract... According to Nail smith" theory (1993), the cultural area has different distinct labels which include the body of an individual, home, society , city, region, national and global. Each of these distinct labels offers different characteristics when it comes to the formation and maintenance of one`s cultural identity. Through a case on a region`s travel website Cox and King’s, a British travel company established in 1758 which classified Libya as a Middle Eastern country rather Mediterranean country ,although Libya has coastline on Mediterranean sea in north Africa and great Roman empire civilization which is related to European identity. this paper explores the idea`s of smith which is region and nation by studying two on line brochures and how Libya presents itself as tourism destination to the world years ago and recently.